GlobeRanger

  • The Situation

    GlobeRanger is a leading provider of RFID tracking solutions, and had recently become part of the Fujitsu family of companies. The only problem was that neither Fujitsu’s people nor their customers understood what GlobeRanger actually did.

  • The Strategy

    We developed an approach to position the GlobeRanger brand through the successes of their customers, and wrapped the efforts around a core idea: the key to digitizing your business is to “Start With Where.”

  • The Results

    Using an integrated approach to content marketing, we raised awareness and understanding of GlobeRanger’s capabilities for internal and external audiences alike, opening the door to all new business opportunities through Fujitsu’s enormous global customer base.

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Let’s get growing.

Ready for a brand that matters more, keeps customers coming back, and actually serves your business goals? I’m ready to help.

Schedule a free introductory meeting today.