MOST MARKETING SUCKS. IF YOU AGREE, YOU’RE IN THE RIGHT PLACE.
Today’s marketing landscape is more homogenized than ever. Companies apply the same formulas to the same challenges while expecting different results. And it never works.
Coatsy is a Dallas-based marketing consultancy that specializes in uncovering distinctive paths to growth that belong to your brand alone. Let the other guys chase each other around the marketplace going nowhere. Together, we’ll build a singular brand and develop better strategies for connecting with the customers you need to grow.
Want a marketing plan that looks like your competition’s marketing plans? There are lots of resources for that. But if you’re ready to take a different approach and grow your own way, you’re ready for Coatsy.
BRAND AND MARKETING STRATEGY / RESEARCH / CONSULTING
GROW THE THINGS THAT MATTER.
Retention • Purchase Frequency • Loyalty • Brand Clarity • Customer Value
DITCH THE THINGS THAT DON’T.
Churn • Acquisition Costs • Customer & Employee Dissatisfaction
INDUSTRIES
An approach developed through years of real-world experience with these and other iconic brands.
Hotels & Resorts
Omni Hotels & Resorts | Angel Fire Resort | Okemo Mountain Resort | Motel 6 | Holiday Inn Club Vacations | Sugarbush
Business to Business
TetraPak | Emerald Transformer | Sabre | ThyssenKrupp Elevator | GlobeRanger: A Fujitsu Company | McMaster-Carr | TSD Logistics | We Pack | CET
Energy
ConocoPhillips | National Grid | Suez Energy Resources | Open Roads | Fluor
Dining
Joe’s Crab Shack | Dave & Buster’s | Taco Bueno | Genghis Grill | Cracker Barrel Old Country Stores
Financial Services
Guaranty Bank & Trust | Cattlemen’s Bank | Luminate: An Ameriprise Company
Fashion & Apparel
Lucchese Bootmakers | Helzberg Diamonds | Acorn Footwear | ENRO Shirts
Health & Wellness
UT Southwestern | The Parkland Foundation | IDLife | Nutranext | Perioperative Centers of America
Destination Marketing
Texas Tourism | Visit Dallas | Port Aransas and Mustang Island | Texas Historical Commission
Non-Profit & Education
Deep Vellum Publishing | Vermont Make-A-Wish | Carnegie Mellon University | Efficiency Vermont | Mass Save | KidLinks | Tread Together
I’M DAVID COATS, AND I HATE MOST MARKETING. THERE, I SAID IT.
Award-winning marketing leader, brand strategist, and creative director
Expert presenter, storyteller, and workshop facilitator
My friends call me Coatsy
Let’s be clear: I’m crazy about great marketing. I’m obsessed with it. What I can’t abide is all the nonsense passing for marketing these days.
After years of success working with some of the most iconic brands in the country, I know one thing for sure: real growth only occurs when brands are bold enough to stand apart. When marketers are willing to see where the competition is heading and plot a different course. To resist the safety of sameness. To be contrarian.
I’m here to help you do it.
At the same time, we’ll work to deepen the value of the branded assets you already own. My process is designed to maximize the potential that already exists within your products, customers, brand, and business. It’s a research-backed approach for increasing purchase frequency, customer retention, and lifetime customer value, while reducing the burden on paid media to sustain growth.
It’s collaborative, fascinating, and fun. And it works.
If you hate typical marketing as much as I do, let’s talk.
Case Studies
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Hotels & Resorts
Repositioning the brand to drive more frequent stays.
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Consumer Goods
Identifying the right audiences and messaging to increase sales.
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Destination Marketing
Redefining the city’s brand and driving record visitation.
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Business to Business
Simplifying a complex offering to reach all new customers.
UPS AND DOWNS IN ALL THE RIGHT PLACES.
LET’S GET GROWING.
Ready for a brand that matters more, keeps customers coming back, and actually serves your business goals? I’m ready to help.
Schedule a free introductory meeting today.