MARKETING STRATEGY FOR CONTRARIAN BRANDS.
Coatsy is a Dallas-based marketing consultancy that creates contrarian strategies for growing killer brands. Let the other guys chase each other around the marketplace going nowhere. Together, we’ll build a singular brand and the right strategy for connecting with the customers you need to grow.
Want a marketing plan that looks like something the competition came up with? There are other resources for that. But if you’re ready to grow your own way, it’s time to start thinking to the contrary.
MARKETING STRATEGY / BRAND POSITIONING / MARKETPLACE INTELLIGENCE
DON’T BE DIFFERENT FOR THE SAKE OF BEING DIFFERENT.
BE DIFFERENT FOR THE SAKE OF GROWTH.
Consider this: many brands spend over half their marketing budgets on paid search alone, and more still on other digital tactics that, while providing attribution, offer nothing in the way of brand distinctiveness. That’s made it harder than ever for brands to distinguish themselves from the competition, even as acquisition costs go up.
But this rush towards formulaic marketing also creates opportunities for brands that are willing to zig while the competition zags.
I’M DAVID COATS.
MY FRIENDS CALL ME COATSY.
Award-winning marketing leader, brand strategist, and creative director
Expert presenter, storyteller, and workshop facilitator
Family man, writer, sailor, and all around nice guy
I’m crazy about great marketing. I’m obsessed with it. What I can’t abide is all the nonsense passing for marketing these days. It’s wasteful. It annoys customers. And it doesn’t help brands grow.
After years of success working with some of the most iconic brands in the country, I know one thing for sure: real growth only occurs when brands are bold enough to stand apart. When marketers are willing to see where the competition is going and plot a different course. To resist the safety of sameness. To be contrarian.
I’m here to help you do it.
At the same time, we’ll work to deepen the value of the branded assets you already own. My process is designed to maximize the potential that already exists within your products, customers, brand, and business. It’s a research-backed approach for increasing purchase frequency, customer retention, and lifetime customer value, while reducing the burden on paid media to sustain growth.
It’s collaborative, fascinating, and fun. And it works.
Ready to start thinking to contrary? let’s talk.
SERVICES
YES, WE DO THAT. AND THAT. THAT, TOO.
You don’t a semi-retired hack to come in with their play-it-safe, by-the-book approach to marketing. You need leadership that inspires fresh thinking and killer ideas. Your team won’t know what hit ‘em, but they’re going to love it.
All agencies get stuck sometimes. From new business to client workshops, creative strategy, and general strategic guidance, you get decades of award-winning agency leadership experience, without the golden parachute compensation package that usually goes with it.
Our proven process for developing contrarian brand strategies provides a clear, actionable roadmap for for bringing the brand to life in the near term and for years down the road.
Teams. They don’t always act that way. A contrarian leadership workshop with Coatsy will bring them together, get them marching in the same direction, and put them to work thinking about your business in ways they never have before.
Being contrarian doesn’t mean being uninformed. Quantitative studies, focus groups, stakeholder interviews, competitive research, social listening– you name it, we do it.
If it has anything to do with marketing, brand strategy, or advertising, odds are it’s in our wheelhouse.
INDUSTRIES
An approach developed through years of real-world experience with these and other iconic brands.
Hotels & Resorts
Omni Hotels & Resorts | Angel Fire Resort | Okemo Mountain Resort | Motel 6 | Holiday Inn Club Vacations | Sugarbush
Business to Business
TetraPak | Emerald Transformer | Sabre | ThyssenKrupp Elevator | GlobeRanger: A Fujitsu Company | McMaster-Carr | TSD Logistics | We Pack | CET
Energy
ConocoPhillips | National Grid | Suez Energy Resources | Open Roads | Fluor
Dining
Joe’s Crab Shack | Dave & Buster’s | Taco Bueno | Genghis Grill | Cracker Barrel Old Country Stores
Financial Services
Guaranty Bank & Trust | Cattlemen’s Bank | Luminate: An Ameriprise Company
Fashion & Apparel
Lucchese Bootmakers | Helzberg Diamonds | Acorn Footwear | ENRO Shirts
Health & Wellness
UT Southwestern | The Parkland Foundation | IDLife | Nutranext | Perioperative Centers of America
Destination Marketing
Texas Tourism | Visit Dallas | Port Aransas and Mustang Island | Texas Historical Commission
Non-Profit & Education
Deep Vellum Publishing | Vermont Make-A-Wish | Carnegie Mellon University | Efficiency Vermont | The University of North Texas | Tread Together
GROW THE THINGS THAT MATTER.
Retention • Purchase Frequency • Loyalty • Brand Clarity • Customer Value
DITCH THE THINGS THAT DON’T.
Churn • Acquisition Costs • Customer & Employee Dissatisfaction
CASE STUDIES
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Hotels & Resorts
Repositioning the brand to drive more frequent stays.
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Consumer Goods
Identifying the right audiences and messaging to increase sales.
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Destination Marketing
Redefining the city’s brand and driving record visitation.
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Business to Business
Simplifying a complex offering to reach all new customers.
UPS AND DOWNS IN ALL THE RIGHT PLACES.
LET’S GET GROWING.
Ready for a brand that matters more, keeps customers coming back, and actually serves your business goals? I’m ready to help.
Schedule a free introductory meeting today.