IT’S YOUR BRAND. MAKE IT MATTER.

Coatsy is a Dallas-based brand and marketing consultancy that transforms brands into powerful growth engines that matter more to customers, employees, and the bottom line. With no expensive tech stack implementations, and no margin-killing paid media investments. No sh*t.

RESEARCH / BRAND STRATEGY / MARKETING STRATEGY / WORKSHOPS / MARKETING CONSULTING

What's a Coatsy?

GROW THE THINGS THAT MATTER.

Retention • Purchase Frequency • Loyalty • Brand Clarity • Customer Value

DITCH THE THINGS THAT DON’T.

Churn • Acquisition Costs • Customer & Employee Dissatisfaction

INDUSTRIES

An approach developed through years of real-world experience with these and other iconic brands.

Hotels & Resorts

Omni Hotels & Resorts | Angel Fire Resort | Okemo Mountain Resort | Motel 6 | Holiday Inn Club Vacations | Sugarbush

Business to Business

TetraPak | Emerald Transformer | Sabre | ThyssenKrupp Elevator | GlobeRanger: A Fujitsu Company | McMaster-Carr | TSD Logistics | We Pack | CET

Energy

ConocoPhillips | National Grid | Suez Energy Resources | Open Roads | Fluor

Dining

Joe’s Crab Shack | Dave & Buster’s | Taco Bueno | Genghis Grill | Cracker Barrel Old Country Stores

Financial Services

Guaranty Bank & Trust | Cattlemen’s Bank | Luminate: An Ameriprise Company

Fashion & Apparel

Lucchese Bootmakers | Helzberg Diamonds | Acorn Footwear | ENRO Shirts

Health & Wellness

UT Southwestern | The Parkland Foundation | IDLife | Nutranext | Perioperative Centers of America

Destination Marketing

Texas Tourism | Visit Dallas | Port Aransas and Mustang Island | Texas Historical Commission

Non-Profit & Education

Deep Vellum Publishing | Vermont Make-A-Wish | Carnegie Mellon University | Efficiency Vermont | Mass Save | KidLinks | Tread Together

Case Studies

  • People swimming and jumping into a pool with a scenic landscape in the background, including hills and greenery, under a partly cloudy sky.

    Hotels & Resorts

    Repositioning the brand to drive more frequent stays.

    Case Study
  • A black skillet containing fried rice with shrimp, garnished with lemon wedges and fresh herbs, placed on a light grey textured surface.

    Consumer Goods

    Identifying the right audiences and messaging to increase sales.

    Case Study
  • Night view of the Margaret Hunt Hill Bridge in Dallas.

    Destination Marketing

    Redefining the city’s brand and driving record visitation.

    Case Study
  • An aerial view of a cargo ship moving through the ocean, carrying numerous multicolored shipping containers.

    Business to Business

    Simplifying a complex offering to reach all new customers.

    Case Study

I’M DAVID COATS. MY FRIENDS CALL ME COATSY.

  • Award-winning brand strategist, marketing leader, and creative director

  • Expert presenter, storyteller, and workshop facilitator

  • Dad, husband, writer, sailor, and all-around nice guy

We’ll work together to deepen the value of the things you already own. My process is designed to maximize the potential that exists right now within your products, customers, brand, and business. It’s a research-backed approach for increasing purchase frequency, customer retention, and lifetime customer value while reducing the burden on paid media to sustain growth.

It’s collaborative, fascinating, and fun. And it works.

If you’re looking for a partner who can harness the power of your brand to meet your goals, let’s talk.

RESEARCH

What drives customers to your brand? What makes them choose your competitors instead? And what are the opportunities to maximize their value? We’ll explore and assess everything there is to know about your current customers, your potential customers, and the marketplace that competes for their attention.

Person peeking through window blinds.
A whole lemon with a slice cut out, placed on a blue background.

BRAND STRATEGY

It’s not enough to stand out. Customers need to know why they should stand with you. So we’ll develop a brand strategy that married differentiation and relevance.

Neon sign reading 'THINK ABOUT THINGS DIFFERENTLY' in white against a black background

MARKETING STRATEGY

Rubber, meet road. Starting with your short, medium, and long term business goals in mind, we’ll develop a comprehensive go-to-market strategy for meeting, and exceeding them.

WORKSHOPS

Sometimes what you need is to get the right people in the room and get them talking. But it takes focus, expert guidance, and facilitation to produce the outcomes you seek. That’s where we come in. We’ll work with you and your team to structure, lead, and execute focused workshops that inspire your people and lead to clear, actionable steps.

Colorful sticky notes on a white wall or board with handwritten notes.
A vintage chessboard with pieces in starting position resting on a textured dark green surface.

MARKETING CONSULTING

Does your business need marketing support but you’re not sure where to start? We provide senior marketing leadership and guidance at a fraction of what it would cost to bring in a full-time CMO or internal marketing team.

UPS AND DOWNS IN ALL THE RIGHT PLACES.

Diagram with four arrows labeled Retention, Churn, Purchase Frequency, and Ad Spend, showing the flow of customer behavior and marketing metrics.

LET’S GET GROWING.

Ready for a brand that matters more, keeps customers coming back, and actually serves your business goals? I’m ready to help.

Schedule a free introductory meeting today.