Omni Hotels & Resorts
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The Situation
It’s great to be known as the hotel brand of choice when people are traveling for business– unless that’s all you’re known for. But rarely was the brand top of mind when it came to leisure travel, even among business loyalists. Case in point, less than 20% of current loyalty club members had made repeat bookings within twelve months.
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The Strategy
We started with those core loyalists in mind, exploring how they travel when it’s not for business. This research revealed an audience of affluent family vacationers who seek unique, high-end travel experiences. Our strategy was built to showcase the brand as the perfect choice for them and their families.
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The Results
The impact was beyond expectations with a 9% increase in leisure bookings among both new and returning guests, plus a 12% year-over-year increase in revenue.
Let’s get growing.
Ready for a brand that matters more, keeps customers coming back, and actually serves your business goals? I’m ready to help.
Schedule a free introductory meeting today.